How can you prepare your business and company now to survive the instability ahead?
I was once taught to think of a crisis like a forest fire. When you picture a forest, you see beautiful, big trees. But beneath them, weeds and small plants grow, taking water and nutrients that prevent the trees from reaching their full potential.
When a fire burns through, it kills all of the underbrush but only some of the big trees—mostly the weak or sick ones. The healthiest trees survive, and they come out far stronger because the ashes create more nutritious soil.
That’s how economies are, too. In a strong economy, we overproduce companies, overheat markets, and some companies achieve crazy growth, even if they’re not providing value.
Maybe they’re poorly run or artificially maintained by stimulus payments. But they’re not doing the hard work to create real value, so when a crisis sweeps through, they probably won’t survive—just like those weak trees.
If you run a company, what can you do to ensure its survival when a crisis erupts?
During a stagnation, downturn or even a recession, the key is to go back to basics. You need to identify the precise value your company provides, stay aware of trends, sharpen leadership skills, and up your game to become a better leader.
“Panic is contagious. But so is leadership. It’s time to rise up as leaders.”
Dan Martell
My team and I have put together a quick 90-second diagnostic assessment that will give you some insights that you may not be aware of, holding your business back from growth.
Here is the link to that: 90-second diagnostic assessment
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